The Problem with Polling: How Social Desirability Bias Can Hide the Truth

Quinlan Mewborne

 An exploration of Social Desirability Bias (SDB) in the context of political polling for U.S. election cycles. My project will also attempt to cover methods that have been shown as promising means of minimizing such bias and how these might be implemented on a large-scale during U.S. election cycles. The goal of this project is to come to a greater understanding of how the 2016 polls might have been misleading and how we might be better able to feel the pulse of the country using other polling methods or strategies.

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Quinlan Mewborne is a senior at UofSC studying Neuroscience and Philosophy, with a minor in Chinese. In addition to class, she works in an on-campus lab doing research for her thesis on consciousness and the effects of emotional stimuli on conscious/unconscious perception. Outside of school and research, Quinlan serves on three different executive boards and is priveliged to also serve on the Food Insecurity Subcommittee for the City of Columbia.